Glenn Fogel says Booking.com supports hotels. Thousands say otherwise!

More than 15,000 European hotels have filed a collective action against Booking.com over its unjust use of price parity clauses.

A fair relationship with hotels is essential to Booking.com’s future.

It's time to make things right.

Booking.com’s profits came at hotels' expense

Across Europe, Booking.com has upwards of 70% market share of online hotel bookings. Its global EBITDA margin is also nearly 38% - placing Booking in the top 8% of global businesses.

Price parity clauses helped Booking.com to dominate by enabling the company to charge inflated commissions to Europe’s hotels.

Read more about how price parity clauses gave Booking.com an unfair advantage.

A European “gatekeeper”

In May 2024, the European Commission designated Booking.com as a gatekeeper under the Digital Markets Act - placing it in the company of Meta, Google and Amazon.

This raises its compliance bar, and the cost of falling short.

Booking.com's parity clauses were banned under the Digital Markets Act, but not before they helped fuel the company’s excessive profits.

About us

The SHCA is a non-profit foundation created to champion Europe’s hotels. The action is supported by HOTREC and more than 30 national hotel associations across Europe.

Learn more about the SHCA and our team.

Stay informed about the latest news

Tuesday, 25 August 2026
Global Competition Review

European mass claims against Booking inch closer to €5 billion

The value of antitrust class actions targeting Booking across Europe has risen above €4.5 billion, with that total set to grow as further estimates are finalised.

Booking.com CEO – “Sometimes guests book directly with the hotel for less.”

The Italian authorities accuse Booking of misleading consumers, whilst in Amsterdam nearly 11,000 hoteliers are taking legal action against the booking platform. Its CEO, Glenn Fogel, feels he has been misunderstood.

Over 10,000 European hotels now part of landmark collective action against Booking.com

The Stichting Hotel Claims Alliance (SHCA) has expanded its collective action proceedings against Booking.com before the Amsterdam District Court by filing claims on behalf of an additional 7,696 hotels.